Privacy Policy

1. Introduction

David J. Moore & Associates, Maryland Corporation D.B.A. The Paragon Home Team ("we," "our," or "us"), a team operating under REAL Broker, LLC, is committed to protecting the privacy of our clients, website visitors, and all individuals who interact with our services. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at TheParagonHomeTeam.com, submit forms, communicate with us by phone, text message, email, or through any other channel, or engage with our real estate services.

By using our website, submitting your information through any of our forms, or otherwise engaging with our services, you acknowledge that you have read and understand this Privacy Policy.

2. Information We Collect

Information You Provide Directly

When you interact with us — whether through our website, by phone, via text message, or in person — we may collect the following types of personal information:

• Full name
• Email address
• Phone number (including mobile/cell phone number)
• Property address or addresses of interest
• Home buying or selling preferences (price range, bedrooms, timeline, property type, etc.)
• Financial information relevant to a real estate transaction (pre-approval status, budget range)
• Any additional information you voluntarily provide through forms, phone conversations, text messages, or in-person consultations

Information Collected Automatically

When you visit our website, we may automatically collect certain technical information, including:

• IP address and approximate geographic location
• Browser type, device type, and operating system
• Pages visited, time spent on pages, referring URLs, and click behavior
• Cookies and similar tracking technologies (see Section 8)

Information from Third-Party Sources

We may receive information about you from third-party sources, including public records (property records, MLS data), advertising platforms (Facebook, Google), and lead generation partners, in accordance with applicable law.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide real estate services, including property searches, market analyses, home valuations, and transaction support
• To communicate with you about your real estate needs via phone, email, text message (SMS/MMS), or other channels you have consented to
• To respond to your real estate inquiries, confirm appointments, provide transaction updates, and deliver customer support communications
• To operate, maintain, and improve our website and services
• To comply with legal and regulatory obligations, including those related to real estate transactions
• To protect against fraud, unauthorized access, and other security risks

4. SMS/Text Messaging & A2P Compliance

Your mobile phone number and SMS/text messaging opt-in data will NOT be shared with or sold to third parties or affiliates for marketing or promotional purposes. This applies to all text messaging consent data collected through any of our forms, website interactions, or verbal consent.

Consent & Opt-In

By providing your mobile phone number and checking any SMS consent box on our forms, or by texting a keyword to our business number, you are providing your prior express written consent to receive text messages (SMS and MMS) from The Paragon Home Team at the mobile number you provided. These messages are limited to customer care and transactional communications, including:

• Appointment confirmations and reminders
• Responses to inquiries submitted through our website
• Transaction updates and status notifications
• Customer support communications

Message frequency varies based on your activity and preferences. Message and data rates may apply depending on your mobile carrier plan. Carriers are not liable for delayed or undelivered messages.

Opt-Out

You may opt out of receiving text messages at any time by replying STOP to any message you receive from us. Upon receiving your opt-out request, we will confirm your removal and cease sending text messages to your number. You may also opt out by contacting us at [email protected] or by calling (443) 249-9696.

Help

For assistance with our text messaging program, reply HELP to any message, email us at [email protected], or call (443) 249-9696.

Data Sharing Restrictions for SMS

We reaffirm: your mobile phone number, SMS opt-in consent, and text messaging data will not be shared with, sold to, or disclosed to any third parties or affiliates for their own marketing or promotional purposes. We may share your information with service providers who assist us in delivering text messages (such as our CRM platform or messaging service provider), but only as necessary to facilitate the messages you have consented to receive, and these providers are contractually prohibited from using your data for any other purpose.

5. Artificial Intelligence (AI) Communication Disclosure

The Paragon Home Team may use artificial intelligence (AI) technology in certain phone calls, text messages, and digital communications. By providing your contact information and consent, you acknowledge and agree to the following.

AI-Assisted Phone Calls

We may use AI-powered voice technology to make or assist with outbound phone calls, including initial outreach calls, appointment scheduling, follow-up calls, and informational calls related to your real estate inquiry. In accordance with the Telephone Consumer Protection Act (TCPA) and FCC guidance:

• AI-generated voice calls are classified as "artificial or prerecorded voice" under the TCPA and require your prior express consent
• When an AI voice agent is used, the call will identify itself as an automated or AI-assisted call at the beginning of the conversation, before any substantive content is delivered
• You will be given the opportunity to opt out of the call at any time
• All AI-assisted calls comply with the National Do-Not-Call Registry requirements

AI-Assisted Text Messages

Some text messages you receive from us may be generated or assisted by artificial intelligence. These messages are sent under the same consent you provide when opting in to our text messaging program and are subject to the same opt-out mechanisms described in Section 4.

Call Recording & Maryland Two-Party Consent

Maryland is a two-party (all-party) consent state under the Maryland Wiretapping and Electronic Surveillance Act (MD Courts & Judicial Proceedings § 10-402). This means:

• We will not record any telephone conversation unless all parties to the conversation have been notified and have consented to the recording
• If a call is being recorded for quality assurance, training, or compliance purposes, you will be informed at the beginning of the call and given the option to decline recording
• AI-assisted calls that are recorded will clearly disclose both the AI nature of the call and the recording at the outset of the conversation
• Your continued participation in the call after disclosure constitutes implied consent to the recording under Maryland law

AI Training Data

We do not use the content of your personal phone conversations, text messages, or private communications to train third-party AI models without your explicit, separate consent.

6. Telephone Consumer Protection Act (TCPA) Compliance

The Paragon Home Team is committed to full compliance with the Telephone Consumer Protection Act (47 U.S.C. § 227) and all related FCC rules and orders, including the one-to-one consent rule effective January 27, 2026. Our practices include:

• Prior express written consent: We obtain your prior express written consent before sending any text messages or making any calls using automated technology or prerecorded/artificial voice messages
• One-to-one consent: Your consent to receive communications from The Paragon Home Team is specific to The Paragon Home Team only. We do not share your consent with other companies or allow third parties to contact you based on consent you provided to us
• Do-Not-Call compliance: We maintain an internal Do-Not-Call list and honor all requests to be placed on it. We also scrub our contact lists against the National Do-Not-Call Registry
• Calling hours: We restrict calls to the hours of 8:00 AM to 9:00 PM in the called party's local time zone, as required by the TCPA
• Caller identification: All calls and text messages from The Paragon Home Team will accurately identify our business name and provide a callback number

7. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

• Service providers: We share information with vendors and technology platforms that help us deliver our services, including our CRM system (GoHighLevel), email marketing platforms, text messaging services, website hosting providers, and analytics tools. These providers are contractually obligated to use your data only as directed by us and to protect its confidentiality
• REAL Broker, LLC: As a team operating under REAL Broker, LLC, we may share information as necessary to comply with brokerage requirements and facilitate real estate transactions
• Transaction parties: During a real estate transaction, your information may be shared with title companies, lenders, inspectors, appraisers, attorneys, and other parties as necessary to complete the transaction
• Legal requirements: We may disclose your information if required by law, subpoena, court order, or governmental regulation, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others

8. Cookies & Tracking Technologies

Our website uses cookies, pixel tags, and similar tracking technologies to improve your experience, analyze website traffic, and support our advertising efforts. Specifically:

• Essential cookies: Required for the website to function properly (forms, navigation, security)
• Analytics cookies: Google Analytics 4 and similar tools help us understand how visitors interact with our website
• Advertising cookies: Facebook Pixel, Google Ads remarketing tags, and similar technologies allow us to deliver relevant advertising to you across other platforms and to measure the effectiveness of our advertising campaigns

You may control cookies through your browser settings. Disabling certain cookies may limit the functionality of our website.

9. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Specifically:

• Text message opt-out records are retained for a minimum of 10 years in compliance with Virginia SB 1339 and industry best practices
• Real estate transaction records are retained as required by Maryland law and REAL Broker, LLC policies
• Contact records are retained until you request deletion or opt out of all communications

11. Your Privacy Rights

All Users

You have the right to:

• Opt out of communications at any time (email, text, phone)
• Request access to the personal information we hold about you
• Request correction of inaccurate personal information
• Request deletion of your personal information, subject to legal and contractual retention requirements

California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know what personal information we collect and how it is used, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal information as defined by the CCPA.

Virginia, Texas, and Other State Residents

If you reside in a state with its own consumer privacy law, you may have additional rights. Contact us at the information below to exercise any applicable rights.

12. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected information from a child under 18, we will promptly delete it.

13. Third-Party Links

Our website may contain links to third-party websites, including MLS portals, lender sites, and social media platforms. We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The "Last Updated" date at the top of this page indicates when the policy was most recently revised. We encourage you to review this page periodically.

15. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or need to opt out of any communications, please contact us:

The Paragon Home Team
Powered by REAL Broker, LLC
Phone: (443) 249-9696
Email: [email protected]
Website: TheParagonHomeTeam.com